As we stride boldly into Q2 of an already demanding 2018, we want to remind you again that video marketing is an evolution that is not slowing down. With even more innovation and creativity behind the lens, brands continue to look for new and exciting ways to captivate and engage their audiences.
At 21st Street Creative, we've experienced for ourselves the cutting-edge potential of new technologies that are emerging to break down boundaries. Consumers can step into both real-world views and fantastical experiences that brands are creating like they have never been able to before. As your strategies broaden and you continue to push the envelope for your hard-earned clients, why not consider the following possibilities and how they can help your clients spread their message even more effectively this year.

A powerful, immersive and experimental method used in video marketing in recent months. A video is essentially projected onto a 3D surface. Also known as spatial augmented reality, these objects and surfaces become the animated surface. The dramatic effect of projection mapping is hard to deny and it is currently being used in product launches, opening events, industry conferences and anywhere brands want to enthrall a captive audience. 

With Facebook Live and a host of other streaming apps becoming more prevalent last year, this form of video content has become accessible to everyone. But in 2018, brands will follow the examples set by the likes of Amstel Radler, who took live-streaming to a whole new interactive level. This was the first time consumer-led streaming was harnessed and was wholly controlled by viewers clicking on 'LIKE' and 'LOVE' to influence the flow of events. 

In order to reach customers with VR, marketers have to convince their audience to put on a pair of glasses in order to step into the projected environment in the first place. While this may involve more motivation on the part of consumers than having to glance at an ad in the real or digital world, the impact of buying into a brand’s own version of VR may end up being profound. With the high-tech direction that video marketing is going in, 2018 will yield a much better understanding of how effective the medium will truly be. 

360 VIDEOS   
360 video caught on in 2017 and will continue to expand throughout 2018. With this immersive content, the consumer can control their perspective when viewing. This can be with a VR headset or simply with a computer or smartphone screen’s browser control.  360 has obvious implications for online shopping. But, it can be used in any way marketers can apply it to their brand…and it is hard to click away from.

Simon TatumComment