The Simple Importance Of Outsourcing Creative
WHY SHOULD YOUR AGENCY CONSIDER PARTNERING WITH A SPECIALIST VIDEO MARKETING COMPANY TO HELP REALIZE YOUR CLIENT'S STRATEGY?
The answer to that is simple: to avoid burnout. Whether you're a PR firm, content marketing company or an advertising agency, the greatest asset you can bring to your clients is creativity itself. In 2018, 70-75% of B2B companies will produce more content than they did in 2017. As I’m sure you know, when a client enlists your agency to help develop video content, it usually means that their own in-house team is running low on creative output. At the start of your relationship, ideas will likely flow very easily. But as the relationship grows and your communication strategies have helped your client prosper, your efforts will require more lateral thinking and attention to keep the ideas fresh. If your internal team is the exclusive source of creative strategy, you could be setting yourself up for burnout and stagnant growth.
Working with 21st Street Creative offers two key advantages:
As a creative agency ourselves, we understand how clients think and react. We have an experienced and established core team of writers and concept strategists. We understand the creative process from the seed of the idea through development and into pre-production.
And as a production company, we have the infrastructure to put this creative into effect. This includes the curation of small and exacting teams in the production process that make all the difference to the end result and the cost of achieving it. Cinematographers, Art Directors, and Editors. Smaller PR firms don't always have this infrastructure in place, and on other occasions, their existing teams are simply too busy to handle growing content needs. At this point, we operate as a supplementary tactical resource. We are bonded, insured and fully compliant with all necessary permitting requirements.
So as 2018 continues to gather momentum, why not equip your agency with the creative, practical and logistical resources to meet the ever-expanding demands of your client?